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Why the championship?

Laughter is a human universal.

Laughing Championships are contests of contagious laughter: competitors go head to head, audiences laugh together, and the most contagious laugher wins.

A group laughing together at a championshipOriginal championship archive
The purpose Joy · Health · Connection

More contagious laughter in the world.

The goal is simple: elevate the pursuit of joy and happiness. Laughter connects people, improves health and promotes happiness.

The competition is real, but laughing together remains the point. Because the most contagious laughter wins, competitors channel joy, levity and a spirit of release.

“If punching people in the face can be a sport, why not create a sport about elevating human joy?”— Albert Nerenberg, founder
Laughing Championship archive moment
From the World Laughing Championship archive
Origins

From confrontation to connection.

The concept was developed by filmmaker and Laughologist Albert Nerenberg after he watched violent opponents at a mixed martial arts fight break into involuntary laughter.

That moment inspired research into why human confrontation can lead either to violence—or to laughter and play.

Contestants now meet a series of challenges including the Diabolical Laugh, Belly Laugh and Snort Laugh, until one contagious laugher remains.

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Joy

Authentic laughter creates release.

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Health

Laughter supports wellbeing.

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Connection

Everyone understands a laugh.